Mining Customer Behavior Using Web Usage -Myassignmenthelp.Com

Question: Discuss About The Mining Customer Behavior Using Web Usage? Answer: Introduction With the exponential growth of internet users throughout the world and the convenience provided to the users by different business organizations by their e-business web sites the business is growing tremendously. The report consist of different aspects of development of online apparel store Transtyls.This E-commerce falls under business to consumer category. For the development of the web site there are mainly two types of costs are considered which onetime cost are and another is recurring cost. Even though there exist numerous online apparel stores functioning in the country, but they lack in instructiveness for which the users or the customers are not satisfied with the websites of those business organizations and hence leaving those sites (Pendell and Bowman 2012). The Transtyls is developed in such a manner that it will encourage the users to interact with the pages of the site and help in conversion of mere visitors to the loyal customers. Background The site is developed in order to influence and build customer loyalty for the organization, development of an effective channel for transactions with the customers which includes suppliers and distributes, and convey their message in an increasing global e-market. The site will also help the organization in the process of promoting of new products and services provided by the organization both for both vertical and horizontal business areas on Internet (Carmona, 2012). With all this it will also help in capturing of the concentration of different business partners and customers on the ongoing product promotions and different advertising of the products. As mentioned previously the two types of cost is to be considered by the business organization. For one time cost, this includes, cost for Hardware, Software and initial setup of the servers, database and development of the site. On the other hand the recurring cost includes Internet access charges (such as charges for web site hosting, domain names) (Carmona, 2012). In addition to that technical staffs to operate and maintain the web site. As the extra and one of the add on features for the web site an EDI system is also proposed to be developed, and the staff to manage relations with the business partners and employees to observe the enforced EDI standards and versions are also part of the recurring cost. For the development of the web site we have chosen the agile methodology. This methodology is considered as a combination of website development techniques in light of iterative and incremental development process. The agile approach used to help organizations manage quick changes in the site and unpredictability (Pendell and Bowman 2012). This methodology gives opportunity to control the course of development and assess the development lifecycle. The procedure of total devilment is divided in various cycles or sprints where toward the finish of every one sprint, the development team of the website depicts a partially completed product or website. These sorts of strategies are based on reiteration and are exceptionally reasonable for web development on the grounds that the development team has the opportunity to change each part of the working procedure for the proposed website. Ecommerce Marketing and Advertising This report is all about transtyls which is an online apparel store. Due to the evolution of internet various system and networks can linked which has led to the growth of various online store. One of the popular service provided by internet is world wide web which provides a platform where large number of webpages can be accessed which had ultimately led to the development of this site that is Transtyls Internet can be said as the platform which mainly uses IP and provide many services round the globe in a manner to telephonic system (Carmona, 2012). Three basic system for internet are packet switch switching, could computing and communication protocol of IP. Ecommerce industry can be helpful for keeping a track of different product and services and allow consumers to easy buy products from online industry. Setting up of an online industry can be considered to be helpful for selling online goods and services with available today in the present market. Packet switching is technique in which digital information is sliced and put into small packets, after that the packets are send to the user different user round the globe through different paths (Huang Benyoucef, 2013). Transmission control protocol that is TCP mainly aims to establish connection between sender and receiver with the help of web computers. It mainly handles assembly of packets at the point of transmission and again assembly of packets at receiving ends. Client computing is nothing but a powerful computer which is connected in a network with more than one or two server. Server has the following function like storage of different files, various software application and access to printers and many other devices. Cloud computing is a new technology which provides a platform for firms and individual for accessing different softwares on the internet (Zhou, 2013). It mainly aims in reducing the cost of creating and operating various web sites, software and hardware. Because of the above mentioned technology like cloud computing, client computing, TCP and packet switching has led to the evolution of online apparel store like Trantlyls. Online purchasing of goods form the site that is Transtyls mainly consist of five steps that are awareness of need, search for different information, evaluation of various alternatives, actual decision of purchase, Contacting the firm after purchase. General behavior model of online purchasing of good mainly consist of user and product characteristics, various features of website and attitude towards the buying of different products. Consumer in ecommerce industry mainly two types of items that is big ticket and small ticket. Big ticket item mainly consists of various computer hardwares, other costly items. The two important factor that are essential for online market that is ecommerce industry is Trust and utility. The above mentioned site that is Transtyls is inclusive of both the features (Laudon and Laudon, 2015). Utility mainly aims to provide better price and convenience and speed of items. Trust on seller side can be achieved by creating strong reputation, honesty and delivery of goods at promised date (Laudon and Laudon, 2016). There are certain advantages of internet marketing that is it more personalized and communicates to individual customer. Advertisement of marketing can be done through five ways that are website, online marketing, social marketing, mobile marketing and offline marketing. Online marketing for the given website that is Transtyls can be achieved by mobile messaging, email, affiliated and vital. This technique of advertisement is considered to be the fastest growing method of advertisement. Search engine marketing mainly consist google search algorithm like Panda, Hummingbird and many more. Email marketing has many benefits like it is cheaper, measures and track response and it has mainly three challenges that is spam, anti-spam software, badly designed purchased list of email (Zhang et al., 2012). Mobile marketing and advertising format mainly consists seven formats that is rich media and videos, games, emails, various text message, QR (Quick Response) codes. Cookies and tracking files mainly consists of four types that is cookies, flash cookies, beacons and tracking headers. Database mainly emphasizes on the storing and recording of various attributes (Laudon and Traver, 2013). DBMS that is Database management system is nothing but a software which is mainly used for creating, maintaining and access to database. SQL that is structured Query language is a standard database query which is used for relational database. There are mainly two types of process done with data warehouse and data mining. Data warehouse mainly aims in collection of organization data and customer data and this data can be used by marketers and site managers for offline analysis. Data mining is technique which is mainly used to find various patterns in data, model and tracking the behavior and buying list of different customer can be considered to be a useful equipment for building or creating this website that is. There are new techniques for management of important data that is Hadoop and Big Data. Big data is mainly used in web traffic, email and content of social media. Customer relationship management (CMR) is mainly used for organizing the relation with customer as soon a purchase is done (Yadav, Feeroz and Yadav, 2012). It ultimately creates a profile of customer and stored some important data in it. This stored data is used for development and selling of products and identification of customers. Hardware and software requirements System Development life cycle (SDLC) is methodology which for better understanding the requirements of a business and providing appropriate solution. SDLC model is helpful in creating certain documents which can be helpful for establishing the objective of the website in front of the senior managers. SDLC model mainly consist of five steps that is Planning of system, designing of system, building of system, testing of it, Implementation of it. Web server hardware and software requirement: Choosing of hardware and software requirement for checking the type of hardware and software that is considered for the specific ecommerce industry (Niranjanamurthy et al., 2013). Web servers can be helpful for various business to business transaction. Poor decision about the various web server platform can led to the formation of negative impact on the organization. Ecommerce website is mandatory to be available 24 by 7 and it has certain requirements like efficient and easily upgradable software (Victor Chen et al., 2013). Security software database mainly connects B2B and it also requires certain servers to checking the authentication of information. Web hosting are certain internet service provider which helps in accessing storage space of various ecommerce storage softwares. Ecommerce website can be cost effective for small organization as it reduces the amount of investment for various hardware and software. Business to ecommerce requirement is all about catalog which displays the capabilities of various shopping tools. Any requirement of software requirement is needed for the catalog of store and displaying choices. An ecommerce industry must be integrated with the current system. A shopping cart can be helpful for the ecommerce website like transtyls for tracking the codes of this website items and it allows people to view the various items of the cart and it also allows the person to change the quantity of items from the cart (Pendell and Bowman, 2012). Basic packages are low cost or free software for ecommerce industry which can be easily implemented in this website that is transtyls can be placed on the web host system. Banner exchange site helps in promotion of online stores like transtyls. Banner exchange agreement are generally made between sites which provide sign up for different websites. In Mid-range packages the merchant has full control over the choices. Web server can range from basic to high and it totally depends on the requirement of the software package that is being used. A web server must handle the basic requirements which mainly deals in buying and selling of services and goods. Ecommerce Security Ecommerce security that is the security of this website that is transtyls, mainly aims to get high level of security with the help new technologies, various policies and procedures with the industry standard and various laws of government. The growth in the use of ecommerce has resulted in many cybercrimes (Romero and Ventura, 2013). It is seen form some data and research that more security measures create difficulties for users to a site and ultimately it leads to the slowing of mobile sites. Internet has become a platform where various crimes are taking place which ultimately threats the citizen of the world. There are mainly three important parameters for ecommerce are client, server and the path that is Internet. The most common type of security threats in ecommerce industry are malicious code, Potential unwanted programs (PUP), Phishing, hacking and data breach. The most common type of security threats in ecommerce industry are credit card fraud, identity fraud, spoofing, sniffing, DOS attack, badly designed softwares, issues of mobile platform and cloud security. Various technology solution for the security threats to internet are protection of internet communication, protecting networks, protecting the path of communication that is Wi-Fi, protecting various servers and clients. Encryption is well known technique in which data is transfer into cipher text which readable only by sender and receiver (Roy and Venkateswaran, 2014). It provides four key dimension of security that is message integrity, nonrepudiation, authentication and confidentiality. There is certain limitation of encryption that is it does not protect the storage of private keys, does not guarantee the security of merchant computer. Protecting network of this website that is are mainly of four types that is transtyls has firewall, proxy server, intrusion detection system, intrusion prevention system (Thorleuchter, and Van Den Poel, 2012). Firewalls can be software as well as hardware that mainly uses various security policies to filter various packets. Proxy server or proxies mainly handles various communication that comes across or sent through internet. There are certain methods for the protection of server and client that is enhancement of OS security and antivirus. Security of OS can be achieved by upgradation and patches. Antivirus software can be easiest and cheaper method to prevent system from threats. There is certain plan of security which can be easily made that is assessment of risk, plan of implementation, policy of various security. Payment System Roles of Laws and its implementation has been described below that is there are certain laws which give the power to authorities to trace and identify different cyber criminals. It also requires cooperation various public and private bodies (Solaymani, Sohaila and Yazdinejad, 2012). There are certain government policies for the control of encryption. Credit cards and debit cards are considered to be the only mode of payment method in USA. There is certain limitation of online payment through card that is security, cost and risk of merchant. Alternative mode of online payment is available that is PayPal, Amazon payment, visa checkout, Dwolla, stripe. The use of digital cash has grown all over the world and bitcoin can be considered to be a wonderful example. Electronic bill payment has become the new way for payment of monthly bills. Benefits of using transtyls website The benefits of using this website that is transtyls is that is very easy and convenience to use and access. Very soon after the launching of this website it is expected that this website will be preferred over all other websites for shopping of goods through online method. It will provide a platform where consumer can easily find their required product which will save their money as well as time. This website offers datasheets of products where consumers can easily get an idea about the detail and description of various products that is available online. For the customer it very important for getting an idea about the different product and websites. With the help of that information customers can easily come to a decision of buying the product or not. This new website that is transtyls can attract new customers with the help of search engine. It is very important point to notice that online retailers mainly establish business with the help of traffic that usually comes from search engine. With the help of following website various retailers of this ecommerce site that is transtyls can easily keep an eye on the purchasing habits of a consumer. It will help in satisfying the needs of various customer which will ultimately help in building a long lasting relationship with various customers. Through this website product can be easily sold to all around the globe and it will not be limited to boundaries of different countries. Transtyls can be successful in creating a playground where various product and services can be sold to different irrespective of their location. One of the biggest benefit of this e-commerce website that is transtyls that it stays open 24/7/365 so that ecommerce website can easily run their business. This website can be helpful in reducing the cost of advertising and marketing. In ecommerce website does not need the cost of advertising and marketing. It will helpful in eliminating the cost of travel for various customers. Ecommerce website generally offers certain information to customers without any problem. All the required information is provided to the customer by the respective vendors so that customer can easily purchase the product with proper information. Recommendation There is certain recommendation for this ecommerce website that is transtyls that it can display feature product must be displayed on the homepage of the website so that customer can easily get an access to the easily available products and brands on the following website. Best seller product must be easily displayed on the top of the list. Offers and deals must be displayed on the products with a proper discount must be given to different customers. Offers like buy and save must be given to customer which will provide a platform to customer for buying different products with saving their money on buying more products. New arrivals must be displayed on the homepage as soon as the consumer approaches a website. Keeping a track of items from last view can be considered to be good idea as most of the online buyers do not complete their purchase on the very first visit. Conclusion From the above discussion it can be stated that this website that is transtyls can be beneficial to various customer through ecommerce industry and advertisement. This website has the proper hardware and software requirement which is necessary for running the business. It has the proper security which is needed for the ecommerce website. Payment system of this website is strong and secure against various hackers and cyber criminals. Benefits of using this website has been discussed briefly. References Carmona, C.J., Ramrez-Gallego, S., Torres, F., Bernal, E., del Jess, M.J. and Garca, S., 2012. Web usage mining to improve the design of an e-commerce website: OrOliveSur. com.Expert Systems with Applications,39(12), pp.11243-11249. Huang, Z., Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features.Electronic Commerce Research and Applications,12(4), 246-259. 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