Corporate Communication Steelcase, Inc. - 275 Words

Corporate Communication: Steelcase, Inc. (Case Study Sample) Content: Corporate CommunicationNameInstitutionCorporate CommunicationIn order to be effective in his work, Grueber should only report to the organizationà ¢Ã¢â€š ¬s President and not to other managers. The reason for this is because Investor Relation is an important field of operation, and other managers might not accord the issue the seriousness that it deserves.Moving forward, Grueber should request the Board of Directors to allocate resources for a state of the art office that would specifically handle investor issues. This would also require the creation of a clear conduit for IR staff to address the concerns of its shareholders.The biggest challenge that Grueber faces in trying to resolve the current issue surrounding IR lies in breaking the à ¢Ã¢â€š ¬Ã‹Å"inner circleà ¢Ã¢â€š ¬ that is currently existent in the company. This group that comprises of representatives chosen by the initial owners of the company might not quickly assent to the release of certain informatio n by both the analysts and the investors. The roadmap for handling these challenges should first start by demonstrating to the top management on the importance of being open in the area of disseminating information to the investors and the analysts.The issue to do with empowerment seems to be the biggest challenge for Steel Care, Inc. For a long time, the owners were in control of what went on in the organization but once they went public, this control was transferred to the investors. However, the owners are still unwilling to cede this control, and that is why information does not get to the investors.As a way of strengthening on empowerment, the cliques that hold power in the organization should first be destroyed since there is a high likelihood ...